What Happens First
First, everything begins with a no-obligation conversation. We want to hear your goals and your challenges. We will then discuss how we can assist you and what the next steps would look like for your operation to achieve its goals. Whether it’s discussing your needs for a more efficient operation, evaluating staff to technician ration, addressing better utilization of your vehicles and equipment, building a car share program or implementing a data-driven equipment replacement program, our goal is always to help you advance: first to one level, then to the next.
Our Values
In 2013, we started our company with robust end-goals in mind. Those goals were to build a company who would provide a deliverable that would exceed each client’s expectation both in content and price; to produce a product that our client could easily understand and utilize within their operation; and to deliver reports that would provide the answers for obtaining a more efficient operation. However, the most important goal was to create a company that would be built upon satisfied clients who would share their trust in us professionally with others throughout the nation.
Through the many requests for equipment replacement planning, in 2016 we made the decision to develop an equipment replacement software that would become the industry’s best! Thus, PROFIT$ was born. While the goals above remain a constant, we now also stand behind the deliverables our software provides and promise extraordinary service.
*A solid commitment to integrity. *Honesty in all endeavors. *A foundation built upon hearing and addressing our client’s every need. *An ongoing dedication to provide the most innovative technologies. *An allegiance to all those we work with to do all we can to assist them in overall success and financial evolution.
*To be forever grateful for each of our clients and our ability to serve.
RICK D. LONGOBART
Vice President | Principal
Involved in the Fleet industry for 32 years, Rick led the City of Santa Ana Fleet to 3rd Best Fleet overall, #1 Mid-Size Fleet in the country, and 9th on 100 Best and Greenest Fleet in the Nation in 2014. A member of (MEMA) for 29 years, he was President for ten. He’s past chair of the NAFA Pacific Southwest Chapter.
Rick is a highly accomplished management professional with proven leadership skills and a track record of award-winning performance in the public service sector of Public Works handling Fleet, facility, street maintenance, solid waste management and custodial services. He possesses an extensive background in budgeting, equipment replacement, capital improvements and management of internal service funds using lifecycle cost analysis, real-time operating charges and cooperative agreements for purchase of products and services. Rick excels at the development and implementation of cost containment strategies and at dramatically improving operations through institution of creative solutions. He demonstrates ability in successful representation of division to governing bodies and in the management of hazardous materials.
CYNTHIA ROSS
President | Principal
Cynthia came from the private sector in December of 2013. As a strategic planner, she co-authored equipment replacement software and became instrumental in providing solutions to fleets seeking a more efficient operation. She is the company’s Project Manager. Her phenomenal communication skills allow her to go below the surface of external challenges. Combining this knowledge with the thorough understanding of a fleet’s current practices and their goals, she is then able to provide prudent solutions that result in a written plan toward the achievement of a more efficient operation. Her prudent accounting practices, ability to hit milestones, cost control and performance within budget allocations allows her to oversee projects ensuring all Client goals are met and exceeded.
Cynthia manages all collaboration between Client, LRC, subcontractors, organization and others involved in the project.