Established 1994

Smarter Fleet Strategy.
Stronger Business Outcomes.

We combine decades of fleet expertise with powerful technology to help you plan with precision, control costs, and future-proof your fleet with confidence.

STRATEGY. TECHNOLOGY. RESULTS.

Strategic Planning Backed by Technology and Experience.

Longobart–Ross delivers end-to-end solutions that align your fleet with your business goals—today and tomorrow.

  • Objective analysis and scenario planning
  • Powerful software for replacement planning and forecasting
  • Actionable strategies for cost control and sustainability

The Longobart-Ross Philosophy

Bridging the gap between raw data and executive strategy.

Fleet management is no longer just about mechanics and logistics. It is a complex financial discipline, and organizations face aging assets, supply chain disruption, and pressure to transition toward Zero Emission Vehicles.

At Longobart–Ross, the solution begins with predictive lifecycle analysis. By combining proprietary PROFIT$ software with personalized consulting, the firm helps leaders understand when an asset becomes more expensive to keep than to replace.

CORE SOLUTIONS SNAPSHOT

Strategic Solutions for Smarter Fleet Decisions

Longobart–Ross combines proprietary software, expert advisory services, and forward-looking EV transition planning to help organizations optimize assets, reduce risk, and plan for the future with confidence.

PROFIT$ Software

Our proprietary PROFIT$ platform delivers data-driven replacement planning, capital forecasting, and scenario modeling to support confident, long-range decision-making.

Consulting Services

Our experts provide operational audits, lifecycle analysis, and policy development to align your fleet strategy with financial, operational, and governance goals.

EV Transition Planning

We help organizations plan and execute ZEV transitions with infrastructure readiness assessments, rollout strategies, and long-range fleet transformation roadmaps.

Technology Overview

PROFIT$ Web: Cloud-Based Software for Equipment Replacement & Utilization

A stand-alone decision-support platform that helps fleets plan and budget for vehicle and heavy equipment replacement, right-size the fleet, and support long-range planning, including transition to electric vehicles.

The implementation advantage

Longobart-Ross scrubs and imports client data to ensure accuracy, then delivers a fully functional cloud-based system with one-click reporting that is easy for fleet teams, finance leaders, and executives to understand.

Why PROFIT$ Web is different

Created by fleet professionals, PROFIT$ Web eliminates the time-consuming task of determining optimal replacement timing while also helping organizations right-size the fleet. Reports are immediate, practical, and easy to understand for decision-makers inside and outside Fleet Services.

  • One-Click Reporting

  • Decision-Maker Friendly

  • Rightsizing Support

  • Cloud-Based & Secure

Insights & Resources

Thought leadership that supports future marketing.

This section gives the website a place for educational content, LinkedIn traffic, CRM email campaigns, and long-term authority building.

Proof & Credibility

Trusted by Fleet Leaders Nationwide

Longobart-Ross combines recognized industry leadership, specialized fleet planning expertise, practical decision – support tools to help clients plan with confidence.

Montana Slack, Ph.D.

Have you ever invested in software and then had difficulty in getting support later? Or, have you ever needed reports customized, but the costs were prohibitive? Not with Longobart-Ross Profit$. I’ve found them to be exceptionally easy to work with and ready and willing to help with customizations at a reasonable cost. I rarely endorse a product or company, but I can recommend this one.

John Dunn

I am writing this letter to express my satisfaction with the services provided by Longobart Ross Full Fleet Solutions.

The City of Everett Washington had a need for a full spectrum analysis of our fueling infrastructure. We hired Longobart Ross to perform this specialized need. Longobart Ross did a professional and thorough job. They completed all aspects of the job on time and within the agreed upon budget.

The final report documentation they produced was thorough, and user friendly. It painted a story of the status of our fueling infrastructure. The documents they provided gave us several options to consider when deciding how to proceed. They delivered what they promised, I would recommend them to other organizations looking for fleet related solutions.

Steve Dorsey

I would like to take this opportunity to express my deep and complete satisfaction with my recent experience with Longobart-Ross Full Fleet Solutions. Rick and Cynthia spent several hours at my location reviewing my responses to their multi-page questionnaire regarding virtually every aspect of my operation through their Fleet Analysis process, then spent several more hours reviewing with me their solutions to the issues that the questionnaire uncovered. I will be retiring this year, and I sought a guide for the future that could be presented to my superiors in my department, and serve as a road map for the benefit of my successor. The work Rick and Cynthia accomplished, and the short-term, intermediate and long-term solutions they proposed, will be extremely useful for my successor to understand the current situation in this fleet, and to present many options for facing the challenges that are inherent in managing a modern governmental fleet. They proposed some specific solutions to some issues that I believe have merit and deserve serious consideration for implementation, particularly their vehicle replacement program tool. I can unequivocally recommend the services offered by Longobart-Ross Full Fleet Solutions with confidence that the needs of governmental fleet managers will be met. You may call me at 619-397-6079 if you would like any further information on the process from my perspective.

Michael Renshaw

The Barrow County Board of Commissioners made the decision to partner with Longobart-Ross Consulting in the purchase and implementation of the PROFIT$ fleet replacement management software package. This decision was based upon the need for an objective, data-driven management tool that would enable senior management staff and the Board of Commissioners to more confidently and accurately project the capital investment costs associated with replacing the County’s aging vehicle fleet inventory. Of paramount importance was the ability to monitor, in real time, the condition rating of each of the 278 assets and more importantly to have the ability to track associated maintenance costs as they relate to both current and at ­life replacement costs. The PROFIT$ software has proven to be the perfect solution for providing these critical analyses.

Certifications

Certified Women-Owned Business

CA SBE Certified

Selected Recognition

  • Bobit Publication – Elite Fleet Award 2025
  • APWA Noth Carolina – Fleet Manager of The Year 2025
  • Bobit Publication – Elite Fleet Award 2024
  • Geotab government award for outstanding achievement in the Field of Excellence 2024

Ready to See PROFIT$ in Action

Make Smarter Equipment Replacement Decisions.

Longobart-Ross helps organizations use PROFIT$ to optimize replacement timing, gain budgeting visibility, and plan with confidence across your entire fleet.