Fleet Strategy Experts Since 2013

Smarter Fleet.
Stronger
Business Outcomes.

From data-driven equipment replacement planning to seamless EV transitions — Longobart-Ross Consulting helps government and public-sector fleets advance with confidence.

50 Years

Combined Experience

#1

Mid-Size Fleet, USA 2014

20+

Industry Awards

100%

National Clientele

About Us

What Happens
First

Everything begins with a no-obligation conversation. We want to hear your goals and your challenges — then discuss how we can assist your operation in achieving them.

Whether it’s evaluating staff-to-technician ratios, addressing vehicle utilization, building a car share program, or implementing a data-driven equipment replacement program, our goal is to help you advance: first to one level, then to the next.

Our Core Values

  • A solid commitment to integrity and honesty in all endeavors
  • A foundation built upon hearing and addressing every client need
  • An ongoing dedication to provide the most innovative technologies
  • An allegiance to assist all partners in overall success and financial evolution
  • Grateful for each client and our ability to serve

Our Mission (Since 2013)

We started with robust end-goals: to deliver results that exceed client expectations in both content and price, and to produce reports that provide clear answers toward a more efficient operation.

PROFIT$ Was Born (2016)

Through growing demand for equipment replacement planning, we developed PROFIT$ — now the industry’s best equipment replacement software. Extraordinary software backed by extraordinary service.

Proven Results

Rick led the City of Santa Ana Fleet to 3rd Best Fleet overall, #1 Mid-Size Fleet in the country, and earned the Hall of Fame induction from Government Fleet Publication in 2014.

Leadership

Experienced fleet leadership backed by strategic project execution.

LRC combines deep fleet management experience with strategic planning, project management, software insight, and operational consulting.

CYNTHIA ROSS

President | Principal

Cynthia came from the private sector in December of 2013. As a strategic planner, she co-authored equipment replacement software and became instrumental in providing solutions to fleets seeking a more efficient operation. She is the company’s Project Manager. Her phenomenal communication skills allow her to go below the surface of external challenges. Combining this knowledge with the thorough understanding of a fleet’s current practices and their goals, she is then able to provide prudent solutions that result in a written plan toward the achievement of a more efficient operation. Her prudent accounting practices, ability to hit milestones, cost control and performance within budget allocations allows her to oversee projects ensuring all Client goals are met and exceeded.

Cynthia manages all collaboration between Client, Longobart-Ross Consulting, subcontractors, organization and others involved in the project.

Cynthia Ross-LEED AP

Rick D. Longobart

Vice President | Principal

Involved in the Fleet industry for 32 years, Rick led the City of Santa Ana Fleet to 3rd Best Fleet overall, #1 Mid-Size Fleet in the country, and 9th on 100 Best and Greenest Fleet in the Nation in 2014. A member of (MEMA) for 29 years, he was President for ten. He’s past chair of the NAFA Pacific Southwest Chapter.

Rick is a highly accomplished management professional with proven leadership skills and a track record of award-winning performance in the public service sector of Public Works handling Fleet, facility, street maintenance, solid waste management and custodial services. He possesses an extensive background in budgeting, equipment replacement, capital improvements and management of internal service funds using lifecycle cost analysis, real-time operating charges and cooperative agreements for purchase of products and services. Rick excels at the development and implementation of cost containment strategies and at dramatically improving operations through institution of creative solutions. He demonstrates ability in successful representation of division to governing bodies and in the management of hazardous materials.

Rick D. Longobart

Recognition

Rick’s Award-Winning 50-Year Tenure as Fleet Manager

Bobit Publication – Elite Fleet Award 2025

APWA Noth Carolina – Fleet Manager of The Year 2025

Bobit Publication – Elite Fleet Award 2024

Southeast Government Fleet Management Association, Honorable Mention Award 2024

Geotab government award for outstanding achievement in the Field of Excellence 2024

#1 overall Leading Fleet and #1 Largest Fleet Nationwide 2023

NAFA – Finalist, Fleet Industry Leadership Award 2015

NAFA – Finalist, Fleet Innovative Leadership Award 2015

Top Best Fleets in the Nation, 2005 – 2014

Government Fleet Publication, Hall of Fame Induction, 2014

Leading Fleet Award, 2014

Public Sector – Fleet Manager of the Year, 2009 – 2014

All-Star Sustainability award, 2011, 2013, & 2014

Green Fleet Award, 2009 – 2014

Green Transportation Leadership award, 2014

Rocky Mountain Fleet Association, Professional Fleet Manager of the Year award, 2013

Government Fleet, Visionary Leadership award, 2010

National Fleet Association, Green Fleet Award, 2009

California Fleet News, Best Fleet Award, 2007