DESIGNED BY FLEET MANAGERS FOR FLEET MANAGERS

PROFITS Web: Cloud-Based Software for Equipment Replacement & Utilization

Plan and budget for vehicle and heavy equipment replacement, right-size your fleet, improve utilization, and make long-range decisions with greater confidence. PROFITS Web gives fleet operations the reporting, visibility, and decision-support tools needed to understand what should be replaced, what can be redeployed, and what delayed replacement is really costing the organization.

  • One-click reports
  • 5-and 10-year projections
  • National references available upon request

Plan Today. Budget Better. Replace Smarter.

PROFITS Web helps fleet operations plan and set budgets for vehicle and heavy equipment replacement, support lifecycle management, and make practical financial decisions that strengthen operations today and in the future.

Plan and budget replacement

Identify the optimal replacement timing for every vehicle and piece of equipment in your fleet. View replacement costs and schedules by class or by department so planning becomes easier to manage and easier to defend.

Right-size the fleet

See which assets should be replaced. redeplayed, sold, moved to motor pool, or placed into non-active status. When rightsizing is done properly, it can save an operation several thousand dollars.

Understand true cost impact

Review maintenance and depreciation cost breakdowns for every asset, determine total cost of ownership by class and department, and see what happens financially when equipment is held beyond its recommended replacement life.

Support future planning

Use PROFITS Web reports as a first step toward long-range planning. including planning for transition to electric and hybrid assets, infrastructure needs, and future capital demands.

Why Replacement Timing Needs Better Logic

Many operations still lean too heavily on age and mileage when making replacement decisions. PROFITS Web was developed to eliminate the time-consuming guesswork involved in determining the true replacement time for vehicles, equipment, and yellow iron. It gives users a broader and more accurate framework for making those decisions.

Instead of relying on oversimplified measures, PROFITS Web applies multiple essential factors and financially driven reporting so replacement timing can be evaluated with greater precision anio confidence.

Replacement Timing Based on Six Essential Factors

1

Type of Service
How the asset is used matters.

2

Age
Not just years-understand how it impacts life.

3

Mileage
Usage intensity drives true wear.

4

Rellability
Breakdowns impact cost and service.

5

Maintenance Repair
Costs Escalating costs signal replacement needs.

6

Condition
Physical and functional condition counts.

See What Delayed Replacement Really Costs

PROFITS Web provides five-and ten-year projection reports by cless and by department, helping users understand what will occur financially when an asset is held after its optimal replacement time. These reports show annual replacement, annual depreciation, and escalating annual maintenance costs over a long-term planning horizon.

If a fleet has limited replacement funds but a much larger group of assets that show immediate need, PROFITS Web helps users compare avaliable reports and determine which assets should be replaced first. It makes difficult funding decisions more practical and more data-driven.

Five-and ten-year projection reports
Reporting by class and department
Clear visibility Into deferred replacement cocts
Peplacement schedules bockad by financial deta

Reports Leadership Can Actually Use

PROFITS Web reports were designed to be easy to understand for people outside Fleet Services. That matters because replacement decisions oflen involve leadershly, finance teams, departiment heads, and elected officials. PROFITS Web helps turn fieet data into clear reporting that supports timely and informed decisions.

  • One-click reporting
  • Easy-to-understand printed reports
  • Reports by class or department
  • Financially driven reporting

See What Implementation Experience

Prior to importing data into the software, Longobert-Rots scrubs the data to help ensure complete accuracy. The team handles the data import process directly, delivering a fully functional suitware program rether than leaving setup entirely to the client.

While other software programs may require sorting or filters to run different report types, PROFITS Wrb provides a wide variety of reports immediately and with one click of the mouse. Delivery is typically completed within four to six weeks, depending on kickoff timing and the timely receipt of data.

  • Data scrubbing before import
  • Infinite users from any location
  • UIC-managed data import
  • User permission levels
  • Secure hosted environment
  • Maintenance free for clients

Go Beyond Replacement:Right-Size and Redeploy with Confidence

PROFITS Web is not only about deciding when to replace an asset. It also helps users decide when an asset should be redeployed, moved into a car share or motor pool program, sold, or moved into non-active status. Rightsicing becomes easier because the system gives users clearer reporting on utilization and lifecycle value.

The software also includes an auction report so users can work with auction houses to determine the best time to sell an asset for the highest poosible value. When maintenance costs exceed the original purchase price. PROFITS Web helps users project the financial effect of continuing to hold that item.

  • Mentify underused assets
  • Costomite dispoul methods
  • Redeploy with better confidence
  • Use auction timing for higher return

Use It Stand-Alone or Alongside Your Existing Fleet System

PROFITS Web can be used as a stand-alone software platform for managing assets, or it can complement an existing fleet management system. This gives organizations fiesibillity in how they implement the software without forcing them to abandon current systems immedately.

Because the platform is cloud-based and securely hosted, it does not require installation on the organization’s server. That helps simplify access, maintenance, and ongoing support.

Training and Support That Helps Teams Get Productive Quickly

PROFITS Web is backed by structured onboarding and ongoing training. Initial onboarding covers the login process, navigation panel, permission levels, dashboards, report review, import/export functions, and how to export reports in Excel, PowerPoint, Word, PDF, or raw data formats.

Ongoing training supports deeper use of the platform across key areas such as equipment replacement, utilization, depreciation, charge back, rightsizing. idle analysis, projections, variables setup, and additional functions.

Equipment replacement

Utilization

Depreciation

Charge back

Rightsizing

Idle analysis

Reporting reports

Trusted by Fleet Leaders Nationwide

Longobart-Ross combines recognized industry leadership, specialized fleet planning expertise, practical decision – support tools to help clients plan with confidence.

Have you ever invested in software and then had difficulty in getting support later? Or, have you ever needed reports customized, but the costs were prohibitive? Not with Longobart-Ross Profit$.

Montana Slack, Ph.D.

Superintendent, Fleet Management, City of Glendale, Arizona

Montana Slack, Ph.D.

Have you ever invested in software and then had difficulty in getting support later? Or, have you ever needed reports customized, but the costs were prohibitive? Not with Longobart-Ross Profit$. I’ve found them to be exceptionally easy to work with and ready and willing to help with customizations at a reasonable cost. I rarely endorse a product or company, but I can recommend this one.

I am writing this letter to express my satisfaction with the services provided by Longobart Ross Full Fleet Solutions. The City of Everett Washington had a need for a full spectrum analysis of our fueling infrastructure.

John Dunn

Fleet Manager ITransit/MVD, City of Everett

John Dunn

I am writing this letter to express my satisfaction with the services provided by Longobart Ross Full Fleet Solutions.

The City of Everett Washington had a need for a full spectrum analysis of our fueling infrastructure. We hired Longobart Ross to perform this specialized need. Longobart Ross did a professional and thorough job. They completed all aspects of the job on time and within the agreed upon budget.

The final report documentation they produced was thorough, and user friendly. It painted a story of the status of our fueling infrastructure. The documents they provided gave us several options to consider when deciding how to proceed. They delivered what they promised, I would recommend them to other organizations looking for fleet related solutions.

I would like to take this opportunity to express my deep and complete satisfaction with my recent experience with Longobart-Ross Full Fleet Solutions. Rick and Cynthia spent several hours at my location reviewing my responses...

Steve Dorsey

CPFP, Fleet Manager (Retired), City of Chula Vista

Steve Dorsey

I would like to take this opportunity to express my deep and complete satisfaction with my recent experience with Longobart-Ross Full Fleet Solutions. Rick and Cynthia spent several hours at my location reviewing my responses to their multi-page questionnaire regarding virtually every aspect of my operation through their Fleet Analysis process, then spent several more hours reviewing with me their solutions to the issues that the questionnaire uncovered. I will be retiring this year, and I sought a guide for the future that could be presented to my superiors in my department, and serve as a road map for the benefit of my successor. The work Rick and Cynthia accomplished, and the short-term, intermediate and long-term solutions they proposed, will be extremely useful for my successor to understand the current situation in this fleet, and to present many options for facing the challenges that are inherent in managing a modern governmental fleet. They proposed some specific solutions to some issues that I believe have merit and deserve serious consideration for implementation, particularly their vehicle replacement program tool. I can unequivocally recommend the services offered by Longobart-Ross Full Fleet Solutions with confidence that the needs of governmental fleet managers will be met. You may call me at 619-397-6079 if you would like any further information on the process from my perspective.

The Barrow County Board of Commissioners made the decision to partner with Longobart-Ross Consulting in the purchase and implementation of the PROFIT$ fleet replacement management software package.

Michael Renshaw

Barrow County Manager

Michael Renshaw

The Barrow County Board of Commissioners made the decision to partner with Longobart-Ross Consulting in the purchase and implementation of the PROFIT$ fleet replacement management software package. This decision was based upon the need for an objective, data-driven management tool that would enable senior management staff and the Board of Commissioners to more confidently and accurately project the capital investment costs associated with replacing the County’s aging vehicle fleet inventory. Of paramount importance was the ability to monitor, in real time, the condition rating of each of the 278 assets and more importantly to have the ability to track associated maintenance costs as they relate to both current and at ­life replacement costs. The PROFIT$ software has proven to be the perfect solution for providing these critical analyses.

Certifications

Certified Women-Owned Business

CA SBE Certified

Proven expertise. Recognized results.
Trusted by public sector leaders.

Selected Recognition

  • Bobit Publication – Elite Fleet Award 2025
  • APWA Noth Carolina – Fleet Manager of The Year 2025
  • Bobit Publication – Elite Fleet Award 2024
  • Geotab government award for outstanding achievement in the Field of Excellence 2024
Designed by Fleet Managers for Fleet Managers
National client base across the U.S. and Canada
Real-world fleet planning expertise you can trust

READY TO SEE PROFITS IN ACTION

See PROFIT$ Web in a Live Online Demo

See how PROFITS Web can help your organization plan replacement budgets, right-size the fleet, improve utilization, and support long-range decision-maling with clear, one-click reporting.

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Contact Cynthia Ross